Fashion fans confused over £2,000 Louis Vuitton paint bag: ‘What happened to Virgil?’


Move over, Balenciaga – Louis Vuitton’s latest collectible bag has entered the limelight.

The French fashion house’s ‘LV Paint Can bag’, a quirky shoulder bag that will set shoppers back £1,980, is now available to buy online.

But fashion fans are torn between praising the bag’s unusual design and creativity and criticizing it for its “ridiculous” appearance.

The bag first debuted at the late Virgil Abloh’s posthumous Menswear Fall/Winter 2022 show in January.

Abloh, who was the creative director of Louis Vuitton and the first African American to lead a French luxury fashion house, died of cancer at age 41 in November 2021.

The paint can bag, designed like a real paint can with a chrome metal handle and a hinged lid, is available in several colors.

The accessory features the iconic LV monogram, along with the disclaimers “Handle With Care” and “Flammable”, and the words “Exterior paint Louis Vuitton” and “Maison Fondee en 1854” emblazoned on the front.

Louis Vuitton launched the bag with a new video on Instagram, featuring a model holding several bags of paint cans in Bangkok.

He captioned the video: “Personal paint can.”

The video drew mixed responses, with some fans praising Abloh for his vision, while others seemed confused as to why a paint can was being used as a bag.

“Virgile was the only one who made household objects fashionable,” one person wrote.

Another described the bag as “so rad”, but one person said it was “cringe to cringe”.

One person wondered, “We finna [sic] just make regular sewing household items now. Let me start wearing my kitchen faucet.

On Twitter, commenters were very keen on the design, with one person tweeting: “Since when is wearing a paint bucket considered a fad? It’s ridiculous cause it can get coz [sic] it’s like $2,900. Who would want that??”

A second person said simply, “This LV paint bag is terrible.”

It comes after Balenciaga released an accessory for its Fall/Winter 22 ensemble that the fashion house called “the most expensive trash bag in the world”.

The ‘Trash Pouch’ sells for US$1,790 (£1,470) and divided the internet when it launched last week.

Abloh’s original designs left their mark on Louis Vuitton and cemented his legacy as a fashion designer.

In an interview with US Vogue six months before his death, he said, “I operate by my own rules, within my own logic, and I’m not afraid.”


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